Business Advice & Strategy

We offer a full range of services designed to improve the running of your business, give you better control and ultimately help you achieve your goals.  


So whether you want to achieve a business growth, improved profits, structure your business to protect yourself and your family, improve your business processes or just get a better understanding of where your money goes every month we can help!

As our service is all about adding value to you and your business and helping you achieve your goals! 


Benchmarking. Ever wondered how you rate against others in your industry, to help identify the areas where there is opportunity for improvement? 

Use our benchmarking service and report and to see:

  • How you compare against the industry average

  • The best and worst statistics in your industry

We'll identify how you compare in all sorts of key areas including

  • Sales levels and growth rates

  • Debtor days - how good you are at collecting in the cash

  • Gross and net profits margins

  • Liquidity

Business growth. Do you have a plan in place for business growth? 

Business growth services include:

  • Setting goals and an action plan to get you where you want to be - see strategic planning

  • Removing the blocks that are stopping you from getting where you want to be

  • Bench-marking against other businesses in your industry - do you know how you compare to the best and the average in your industry

  • Getting the systems in place to allow your business to grow

  • Performance monitoring including use of key performance indicators

  • Marketing strategy

  • Unique selling point development

  • Customer service systems to help WOW your customers

  • Pricing strategy - have you tested what your optimum selling price is?

  • Lead generation systems

  • Sales conversion systems

  • Reselling systems

  • Raising finance to allow you to invest in growth

  • Improving the potential of your team members

Business healtcheck. Stressed out with bookkeeping? 

It can help you with:

  • Producing a valuation of your business

  • Reviewing the management information systems and reports used

  • Goal setting and how you measure where you are against those goals;

  • Identifying the blocks that are stopping you from getting where you want to be

  • Bench-marking against other businesses in your industry - do you know how you compare to the best and the average in your industry

  • Development of key performance indicators

  • Review of marketing strategy, USP's, customer service levels to assist with business growth

  • Pricing strategy review

  • Review of systems to identify cash flow needs

  • Review of systems to develop the potential of your team

  • Review of disaster recovery planning - death, loss of key personnel, fire, computer failure, etc

Business plans. Research suggests that those businesses with a written business plan are far more likely to succeed.

We can assist with all aspects of the business plan including:

  • Business strategy and goal setting

  • Budgets

  • Cash flow forecasts

  • Profit forecasts

  • All written elements of the plan such as business background, marketing plan, SWOT analysis, markets, competition and all of the other key elements that need presenting in the most suitable way to lenders

After you've produced the plan, you need to monitor how you are doing against the plan and we can help you with this.

Business support sessions.Who do you turn to for business support? 

These are a planned series of sessions to support you in developing your business. We listen to your issues and provide constructive feedback and ideas. They can be monthly, quarterly or six monthly.


The sessions can be used to cover any or all of the following:

  • Review of management accounts and information

  • Business strategy

  • Comparison of where you are in relation to goals

  • Business growth and marketing ideas

  • Employee issues

  • Cost saving strategies

  • Tax saving ideas and queries

An agreed action plan is formulated from each session that we produce for review of progress at the next business support session.

Management systems. Working on the business to help you manage the money!

This can include:

  • Cash controls

  • Debtor control

  • Stock control

  • Purchasing systems

  • Cost controls

  • Budgeting

  • Financial reporting systems

Strategic planning. If you don't know where you are going, you are certain to end up somewhere else. 

It can help you:

  • Agree on long-term strategic goals both personally and for the business

  • Identify where you are now

  • Work ON the business so that you can spend less time working IN it

  • Identify the blocks in the strategy

  • Agree an operational strategy to overcome the blocks and meet those goals

  • Develop business growth systems

  • Grow a great team of people

  • Monitor your results against those goals

  • Manage the money in your business

  • Develop an exit strateg


Contact us..


Get your free benchmarking report..  


0208 204 9911







What our clients say!

In over thirty years of being self-employed, I have never found an accountant to rival Viresh Paul. He is efficient and meticulous, prompt to respond, highly personable and on every level a pleasure to deal with. His prices are also competitive. We have done business together for over twenty years and I cannot recommend him highly enough.  

Mark Glanville, Sole Proprietor





Paul & Co (Accountants) Ltd is a  modern, forward thinking accountancy practice. Apart from the more general accountancy services we can also assist you with business development and specialist tax services to identify opportunities for improvement in your business.

Paul & Co
8 Freetrade House
Lowther Road

P: 0208 204 9911


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